We are creating a virtuous circle between the ingredients we use, how they are grown, how we formulate and how we package our products.
Image credit: Coveteur
Designing out waste
In the UK, women throw away on average 5,846 beauty products that they never finish, at a cost of £180,000 over their lifetime*. The beauty industry fuels this and it's time for a makeover. We make to order, in limited batches to avoid waste. We advocate slow, mindful beauty and ageing well. We are challenging the concept of the 'shelfie' with multi-tasking products and simple rituals that deliver long-lasting benefits.
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* Vaseline Research Study, UK, 2014
Reuse, refill, recycle
We love to give materials that would otherwise go to waste a new lease of life. From the organic grapeseed and cold-pressed raspberry seed oils in our Elemental Glow Face oil, to the coconut oil and bayberry wax in our candles, we use repurposed ingredients wherever possible.
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Our pots are made with wood-chip reclaimed from industry processes. Our minimal packaging is reusable, refillable, recyclable or compostable and we don't use any outer cardboard packaging or plastic.
Regenerative by nature
As a regenerative skincare brand, we constantly learn from nature and look for ways to not only protect the natural environment, but to improve it.
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That's why we are taking part in a regenerative farming project. One which, over the next few years, will begin to grow a number of our core ingredients.
We recently replaced our full-sized glass jars with compostable pots which, when returned, are properly processed and the resulting compost is used for soil restoration.