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Striving for a better world, one act of kindness at a time

Our health and the health of our planet are intrinsically connected.
We follow circular design principles to create eco-luxury skincare that actively supports both.

Our vision and mission

Easing the burden on skin, people and planet

We believe in slow, mindful beauty and using only what is needed to support healthy ageing. We envisage a world where kindness is no longer a radical act and taking care of ourselves and one another is second nature. We are creating a capsule collection of naturally active skincare with little daily rituals that help people to take care of themselves, one another and the planet. We call it Skin-kind : Human-kind : Planet-kind. 

Helping people to buy less and buy better

We are a circular economy brand on a mission to break the cycle of overconsumption and regenerate nature in the process. We want to help people simplify their skincare routines with naturally high-performing, multi-tasking products that harness the wisdom of nature, so a little goes a really long way. 

How are we doing this?

Promoting a healthier connection with nature

We carefully design natural, bioactive formulations that work with the skin's own processes to help people feel more connected to their natural beauty and the beauty of the natural world.  

Commitment to circularity

We relentlessly search for better ways to design out waste, keep ingredients and packaging in use for as long as possible and regenerate the natural environment.

Simple daily rituals

We design luxurious, deeply nourishing products that help people to transform their skincare routines into daily rituals that boost wellbeing.

Sustainably sourced ingredients

We interrogate the sustainability credentials of our supply chain and only work with ethically and sustainably grown 100% natural, vegan and cruelty-free ingredients. We use repurposed ingredients wherever possible we continually pursue new ways to source and grow ingredients in the UK using regenerative methods. 

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